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14.01.2026

Episode 97 - Sustainable construction: myth or real future

Sustainable construction has long sounded like a marketing label - "green", "eco", "energy efficient" - words that are often used without clear criteria. Today, however, the topic is no longer a matter of fashion, but of economics, regulations and pure practicality. The reason is simple: the cost of energy, the pressure for lower emissions, the expectations of buyers and investors and new quality standards are changing the way a building is designed, built and managed.

But what does it really mean, how is it measured, which technologies are already mainstream and which are yet to enter. And most importantly, how these changes will affect construction activity, materials, costs and property values over time.

How construction activity will change in the coming years

Change is not just "let's put in insulation and solar panels". Sustainable construction is a holistic approach that starts from the design stage. Increasingly, we will see:

  • Life Cycle Assessment (LCA) design - not just how much it costs to build, but how much it costs to own and maintain.
  • Stricter energy performance requirements and real metering, not just "on paper".
  • Digitalization of the process: BIM modeling, better coordination between architects, engineers and contractors, fewer errors and waste.
  • Greater control over construction and recycling waste - because landfill is becoming more expensive and more regulated.

The result is clear: construction will become more planned, more precise and more "engineered", not just "masterful". This will require better qualified teams and clearer performance standards.

What materials will be used: from "less concrete" to smart facades

Materials are the big issue because that is where a significant part of the carbon footprint lies. The trends are in several directions:

  • Low carbon concrete and additives (replacement of some of the clinker, optimization of mixes) - the goal is fewer emissions without compromising strength.
  • Recycled materials and reuse: recycled aggregates, secondary metals, reusable items.
  • Timber and hybrid construction (CLT, Glulam) - especially in low- and mid-rise construction, with a focus on faster installation and lower footprint.
  • Better quality insulation and airtightness systems - not just "thick insulation" but proper execution, detailing and bridging control.
  • Façade systems with better sun protection and heat gain control - because the climate becomes more extreme and cooling starts to weigh as much as heating.

Important clarification: 'sustainable' does not necessarily mean 'more expensive'. In many cases, the cost is rearranged - more investment in the envelope and installations, but lower bills and higher liquidity and property value.

Renewable energy and energy independence

Energy is the most visible part of sustainable construction. In the coming years, we will see more and more buildings that produce a fraction of their energy and manage consumption smarter.

The most common solutions:

  • Photovoltaics (PV) for common areas, elevators, lighting and partial coverage of household consumption.
  • Heat pumps (air-to-water, water-to-water) - especially in combination with underfloor heating/cooling and low-temperature systems.
  • Solar thermal systems for domestic hot water - for buildings with higher consumption.
  • Batteries and smart energy management systems - not everywhere, but the trend is clear.

The key here is integration: it is not enough to have green technology if the building is not designed to work optimally as a system.

Trends already visible on the market

  1. Buyers are starting to ask about cost, comfort and noise, not just square footage. Energy efficiency is going from a "bonus" to a criterion.
  2. Investors are looking longer term. A building with lower operating costs and better resistance to regulations is a more predictable investment.
  3. Comfort becomes the new currency: air quality, ventilation, humidity control, natural light, acoustics. These are factors that directly affect productivity (in offices) and quality of life (in homes).
  4. "Green" is already being measured. Certifications and standards (different rating systems), energy passports, real operational data - this will gradually separate the truly sustainable projects from pure marketing.

Myth or future?

Sustainable construction is not a myth - but it is a myth if we reduce it to one or two technologies or pretty words in an advertisement. The real future lies in a systems approach: better design, better performance, lower footprint materials, smart installations and energy logic that reduces costs and increases property value.

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